A Designer's Art
Yale University Press
I came across this book during my research on masters of graphic design from the past. Nothing drew my attention more than the title "A Designer's Art." This resonates with my belief that graphic design is a true form of art, even in its commercial form. It is not just a mere decoration or minor "applied art" by default. In addition to an extensive reproduction of Paul Rand's works, which serves more for the illustration of his principles than as a printed portfolio, this book focuses on his writing about design. It delves into his philosophy, approach, and beliefs regarding what makes a distinguished designer's art.