Paul Rand
A Designer's Art
Yale University Press
I came across this book during my research on masters of graphic design from the past. Nothing drew my attention more than the title "A Designer's Art." This resonates with my belief that graphic design is a true form of art, even in its commercial form. It is not just a mere decoration or minor "applied art" by default. In addition to an extensive reproduction of Paul Rand's works, which serves more for the illustration of his principles than as a printed portfolio, this book focuses on his writing about design. It delves into his philosophy, approach, and beliefs regarding what makes a distinguished designer's art.
Comprehensive collection of work of Paul Rand (1914-1996), the Picasso of Graphic Design. A pioneer in the field of visual communication, Rand developed a fresh and individual design language drawn from European art movements including Russian constructivism, de Stijl, and the Bauhaus. His career as an art director, teacher, writer, and design consultant to major corporations spanned almost seven decades.
A Designer's Art gives unique insight into Rand's design process and theory.
